From the makers of the #1 cleansing brand used by pediatricians at home. Did you know that after every bath, baby's skin can lose moisture up to 5 times faster than yours? The ph neutral formula goes beyond mild cleansing with a rich, creamy lather that replenishes essential nutrients to help skin retain its natural moisture. Mild and nourishing, ideal for daily use. Hypoallergenic. Tear free. Ophthalmologist, dermatologist and pediatrician tested. Sensitive moisture. Fragrance free.